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Marketing Concepts That Win!

Save Time, Money and Work by Crafting Concepts Right the First Time

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Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.

Nákup knihy

Marketing Concepts That Win!, Martha Guidry

Jazyk
Rok vydania
2011
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4,4
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6 Hodnotenie

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Titul
Marketing Concepts That Win!
Podtitul
Save Time, Money and Work by Crafting Concepts Right the First Time
Jazyk
anglicky
Rok vydania
2011
Väzba
mäkká
Počet strán
194
ISBN10
1936909146
ISBN13
9781936909148
Série
Hodnotenie
4,35 z 5
Anotácia
Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.