Management & Organization Series: Crafting and Executing Strategy
Text and Readings - Twelfth Edition
Hodnotenie knihy
Parametre
- 736 stránok
- 26 hodin čítania
Viac o knihe
Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
Nákup knihy
Management & Organization Series: Crafting and Executing Strategy, Arthur A. Thompson Jr., A. J. Strickland
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Management & Organization Series: Crafting and Executing Strategy
- Podtitul
- Text and Readings - Twelfth Edition
- Jazyk
- anglicky
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 2001
- Väzba
- mäkká
- Počet strán
- 736
- ISBN10
- 0071181415
- ISBN13
- 9780071181419
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.