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Viac o knihe
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Nákup knihy
Basic Marketing Research, Naresh K. Malhotra
- Jazyk
- Rok vydania
- 2013
- Väzba
- (mäkká)
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- Titul
- Basic Marketing Research
- Podtitul
- Pearson New International Edition - Fourth Edition
- Jazyk
- anglicky
- Autori
- Naresh K. Malhotra
- Vydavateľ
- Pearson Education, Limited
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 676
- ISBN10
- 1292020482
- ISBN13
- 9781292020488
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Vysokoškolské učebnice, Marketing & Predaj, Marketing a PR
- Hodnotenie
- 5 z 5
- Anotácia
- For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.