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This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
Nákup knihy
Advertising, Chris Fill, Graham Hughes, Scott De Francesco
- Jazyk
- Rok vydania
- 2012
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- Titul
- Advertising
- Podtitul
- Strategy, Creativity and Media
- Jazyk
- anglicky
- Vydavateľ
- Pearson
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 416
- ISBN10
- 0273760890
- ISBN13
- 9780273760894
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Právna tematika, Detská, Manažment & HR, Marketing a PR, Reklama a propagácia, Prezentácia, prezentovanie
- Hodnotenie
- 4,3 z 5
- Anotácia
- This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.