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Advertising

Strategy, Creativity and Media

Viac o knihe

This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

Nákup knihy

Advertising, Chris Fill, Graham Hughes, Scott De Francesco

  • Výrazné natrhnutie
Jazyk
Rok vydania
2012
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(mäkká),
Stav knihy
Poškodená
Cena
6,82 €

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