Miláčik čitateľov je práve vypredaný
Parametre
- 416 stránok
- 15 hodin čítania
Viac o knihe
This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
Nákup knihy
Advertising, Chris Fill, Graham Hughes, Scott De Francesco
- Jazyk
- Rok vydania
- 2012
- Väzba
- (mäkká)
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- Titul
- Advertising
- Podtitul
- Strategy, Creativity and Media
- Jazyk
- anglicky
- Vydavateľ
- Pearson
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 416
- ISBN10
- 0273760890
- ISBN13
- 9780273760894
- Série
- Hodnotenie
- 4,3 z 5
- Anotácia
- This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.