Marketing Your Event Planning Business

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Recent years have been challenging for event planners and the special events industry due to factors like September 11, economic downturns, wars, and SARS. With corporate budgets shrinking, many planners and companies face tough competition and struggle for survival. This guide provides essential insights on marketing an event planning business and building a client base, regardless of economic conditions. It offers strategies for gaining a competitive edge by distinguishing oneself, exploring new markets, and increasing sales. Key topics include diversifying the client base, developing niche markets, customizing customer service, creating backup plans for downturns, and effectively marketing oneself within the industry. Packed with practical tips and real-world examples, this resource empowers event planners and management companies to showcase their skills, expand their businesses, and enhance client value. It serves as an invaluable tool for event planners, management companies, suppliers, public relations and communications professionals, as well as those in hospitality, culinary, and travel industries.