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Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
Nákup knihy
Introducing Qualitative Methods Series: Qualitative Methods in Business Research, Päivi Eriksson, Anne Kovalainen
- Jazyk
- Rok vydania
- 2008
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- Titul
- Introducing Qualitative Methods Series: Qualitative Methods in Business Research
- Jazyk
- anglicky
- Autori
- Päivi Eriksson, Anne Kovalainen
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 352
- ISBN10
- 1412903173
- ISBN13
- 9781412903172
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Ekonómia, Výskum
- Hodnotenie
- 3,75 z 5
- Anotácia
- Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.