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Eyetracking Web Usability

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Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.

Nákup knihy

Eyetracking Web Usability, Jakob Nielsen, Kara Pernice

Jazyk
Rok vydania
2010
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3,8
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79 Hodnotenie

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Titul
Eyetracking Web Usability
Jazyk
anglicky
Rok vydania
2010
Väzba
mäkká
ISBN10
0321498364
ISBN13
9780321498366
Série
Hodnotenie
3,75 z 5
Anotácia
Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.