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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
Nákup knihy
The Case for B2B Branding, Bob Lamons
- Jazyk
- Rok vydania
- 2005
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Case for B2B Branding
- Podtitul
- Pulling Away from the Business-to-Business Pack
- Jazyk
- anglicky
- Autori
- Bob Lamons
- Vydavateľ
- South-Western Educational Pub
- Rok vydania
- 2005
- Väzba
- pevná
- Počet strán
- 228
- ISBN10
- 0324398654
- ISBN13
- 9780324398656
- Série
- Hodnotenie
- 3,8 z 5
- Anotácia
- The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.