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Design Directories: Branding
Brand Strategy, Design And Implementation Of Corporate And Product Identity
Hodnotenie knihy
Viac o knihe
"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Nákup knihy
Design Directories: Branding, Helena Vaidlová, Alastair Campbell
- Jazyk
- Rok vydania
- 2003
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- (pevná)
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- Titul
- Design Directories: Branding
- Podtitul
- Brand Strategy, Design And Implementation Of Corporate And Product Identity
- Jazyk
- anglicky
- Autori
- Helena Vaidlová, Alastair Campbell
- Vydavateľ
- Cassell Illustrated
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 192
- ISBN10
- 1844030377
- ISBN13
- 9781844030378
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Design, Manažment & HR, Marketing a PR, Grafický dizajn
- Hodnotenie
- 2 z 5
- Anotácia
- "Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.