Vypredané
Press Here
How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
Autori
Hodnotenie knihy
Viac o knihe
A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
Nákup knihy
Press Here, Annie Gurton
- Jazyk
- Rok vydania
- 2001
- Väzba
- (mäkká)
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- Titul
- Press Here
- Podtitul
- How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
- Jazyk
- anglicky
- Autori
- Annie Gurton
- Vydavateľ
- Ft Pr
- Rok vydania
- 2001
- Väzba
- mäkká
- Počet strán
- 349
- ISBN10
- 0273653849
- ISBN13
- 9780273653844
- Série
- Kategórie
- Štítky
- Svetová literatúra, Byznys, Komunikácia
- Hodnotenie
- 3 z 5
- Anotácia
- A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.