Routledge Advances in Management and Business Studies: Marketing Apocalypse

Viac o knihe

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. <em>Maketing Apocalypse</em> is required reading for anyone interested in the future of marketing.