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Routledge Advances in Management and Business Studies: Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End
Viac o knihe
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Nákup knihy
Routledge Advances in Management and Business Studies: Marketing Apocalypse, David Carson, Stephen Brown, Jim Bell
- Jazyk
- Rok vydania
- 1996
- Väzba
- (mäkká)
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- Titul
- Routledge Advances in Management and Business Studies: Marketing Apocalypse
- Podtitul
- Eschatology, Escapology and the Illusion of the End
- Jazyk
- anglicky
- Autori
- David Carson, Stephen Brown, Jim Bell
- Vydavateľ
- Routledge
- Rok vydania
- 1996
- Väzba
- mäkká
- Počet strán
- 312
- ISBN10
- 0415173566
- ISBN13
- 9780415173568
- Série
- Štítky
- Byznys, Marketing a PR, Prognostika
- Anotácia
- The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.