Viac o knihe
Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.
Nákup knihy
Focus Groups, Richard A. Krueger, Mary Anne Casey
- Jazyk
- Rok vydania
- 2000
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- (pevná)
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- Titul
- Focus Groups
- Podtitul
- A Practical Guide for Applied Research - 3rd Edition
- Jazyk
- anglicky
- Vydavateľ
- SAGE Publications, Inc
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 320
- ISBN10
- 0761920706
- ISBN13
- 9780761920700
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Spoločenské vedy, Učebnice, Byznys, Príručky a návody, USA, Design, Sociológia, Medicína, Výskum, Štatistika, Metodológia
- Hodnotenie
- 3,7 z 5
- Anotácia
- Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.