Presne táto pôjde do košíka
Viac o knihe
'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.
Nákup knihy
Routledge Communication: The Dynamics of Persuasion, Richard M. Perloff
- Jazyk
- Rok vydania
- 2013
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 12,49 €
Platobné metódy
Nikto zatiaľ neohodnotil.