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Routledge Communication: The Dynamics of Persuasion
Communication and Attitudes in the 21st Century - 5th Edition
Autori
Hodnotenie knihy
Viac o knihe
'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.
Nákup knihy
Routledge Communication: The Dynamics of Persuasion, Richard M. Perloff
- Jazyk
- Rok vydania
- 2013
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- Titul
- Routledge Communication: The Dynamics of Persuasion
- Podtitul
- Communication and Attitudes in the 21st Century - 5th Edition
- Jazyk
- anglicky
- Autori
- Richard M. Perloff
- Vydavateľ
- Routledge
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 568
- ISBN10
- 0415507421
- ISBN13
- 9780415507424
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Psychológia, USA, Lingvistika, Komunikácia, Sociálna psychológia, Masmédia, Psychologické aspekty
- Hodnotenie
- 3,9 z 5
- Anotácia
- 'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.