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- 172 stránok
- 7 hodin čítania
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Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.
Nákup knihy
The Clickable Corporation, Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates
- Jazyk
- Rok vydania
- 1999
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- Titul
- The Clickable Corporation
- Podtitul
- Successful Strategies for Capturing the Internet Advantage
- Jazyk
- anglicky
- Vydavateľ
- The Free Press
- Rok vydania
- 1999
- Väzba
- pevná
- Počet strán
- 172
- ISBN10
- 0684855534
- ISBN13
- 9780684855530
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Počítače & Internet, Ekonómia, USA, Manažment & HR, Internet, Priemysel, Počítačové siete
- Hodnotenie
- 3,2 z 5
- Anotácia
- Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.