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- 216 stránok
- 8 hodin čítania
Viac o knihe
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Nákup knihy
Customer Experience, Colin Shaw, Qaalfa Dibeehi, Steven Walden
- Jazyk
- Rok vydania
- 2010
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- Titul
- Customer Experience
- Podtitul
- Future Trends and Insights
- Jazyk
- anglicky
- Autori
- Colin Shaw, Qaalfa Dibeehi, Steven Walden
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 216
- ISBN10
- 0230247814
- ISBN13
- 9780230247819
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Právna tematika, Príručky a návody, Ekonómia, Sociológia, Manažment & HR, Vedenie, Dôvera, Prezentácia, prezentovanie
- Hodnotenie
- 3,8 z 5
- Anotácia
- Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.