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The book analyses all aspects of corporate communication, including external elements like corporate ads and corporate identity, as well as the equally important and often neglected areas of staff and community relations.
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Company Image and Reality, David E. Bernstein
- Jazyk
- Rok vydania
- 1986
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- Titul
- Company Image and Reality
- Podtitul
- a critique of corporate communications
- Jazyk
- anglicky
- Autori
- David E. Bernstein
- Vydavateľ
- Cassell
- Rok vydania
- 1986
- Väzba
- mäkká
- ISBN10
- 0304318787
- ISBN13
- 9780304318780
- Série
- Hodnotenie
- 4,5 z 5
- Anotácia
- The book analyses all aspects of corporate communication, including external elements like corporate ads and corporate identity, as well as the equally important and often neglected areas of staff and community relations.