Miláčik čitateľov je práve vypredaný
Parametre
- 728 stránok
- 26 hodin čítania
Viac o knihe
By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.
Nákup knihy
Marketing Management, Svend Hollensen
- Jazyk
- Rok vydania
- 2019
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Marketing Management
- Podtitul
- A Relationship Approach - Fourth Edition
- Jazyk
- anglicky
- Autori
- Svend Hollensen
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2019
- Väzba
- mäkká
- Počet strán
- 728
- ISBN10
- 1292291443
- ISBN13
- 9781292291444
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Ekonómia, Marketing & Predaj, Manažment & HR, Marketing a PR
- Anotácia
- By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.