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Parametre
- 320 stránok
- 12 hodin čítania
Viac o knihe
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
Nákup knihy
The Expressive Organization, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
- Jazyk
- Rok vydania
- 2000
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- Cena
- 1,79 €
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- Titul
- The Expressive Organization
- Podtitul
- Linking Identity, Reputation, and the Corporate Brand
- Jazyk
- anglicky
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2000
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 0198297793
- ISBN13
- 9780198297796
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Právna tematika, Ekonómia, Manažment & HR, Marketing a PR, Zbierka spisov, Priemysel
- Hodnotenie
- 3,65 z 5
- Anotácia
- This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?