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Focusing on the practical aspects of wine marketing, this guide combines theoretical insights with actionable strategies. Each chapter provides invaluable features designed to enhance understanding and application of marketing principles in the wine industry. The book aims to equip readers with the tools necessary to effectively market wine, making it a valuable resource for both beginners and experienced professionals in the field.

Nákup knihy

Wine Marketing, Colin Michael Hall, Richard Mitchell

Jazyk
Rok vydania
2007
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Platobné metódy

3,8
Veľmi dobrá
5 Hodnotenie

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Titul
Wine Marketing
Jazyk
anglicky
Rok vydania
2007
Väzba
mäkká
Počet strán
376
ISBN10
0750654201
ISBN13
9780750654203
Série
Hodnotenie
3,8 z 5
Anotácia
Focusing on the practical aspects of wine marketing, this guide combines theoretical insights with actionable strategies. Each chapter provides invaluable features designed to enhance understanding and application of marketing principles in the wine industry. The book aims to equip readers with the tools necessary to effectively market wine, making it a valuable resource for both beginners and experienced professionals in the field.