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Dyson

How One Man and His Machine Conquered Our Homes

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Annotation. This book ranges wide and deep, examining the marketing assumptions, commercial strategy and psychology of the Dyson business. It covers the rise of Dyson, but also explores how and if the business can move beyond its reliance on the vacuum cleaner. It concludes with the radically simple Dyson guide to marketing. Book jacket.

Nákup knihy

Dyson, Iain Carruthers

Jazyk
Rok vydania
2007
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Cena
3,59 €

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Titul
Dyson
Podtitul
How One Man and His Machine Conquered Our Homes
Jazyk
anglicky
Rok vydania
2007
Väzba
mäkká
Počet strán
173
ISBN10
1904879799
ISBN13
9781904879794
Série
Hodnotenie
2 z 5
Anotácia
Annotation. This book ranges wide and deep, examining the marketing assumptions, commercial strategy and psychology of the Dyson business. It covers the rise of Dyson, but also explores how and if the business can move beyond its reliance on the vacuum cleaner. It concludes with the radically simple Dyson guide to marketing. Book jacket.