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Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.
Nákup knihy
Tupperware, Alison J. Clarke
- Jazyk
- Rok vydania
- 1999
- product-detail.submit-box.info.binding
- (pevná),
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- Titul
- Tupperware
- Podtitul
- The Promise of Plastic in 1950s America
- Jazyk
- anglicky
- Autori
- Alison J. Clarke
- Vydavateľ
- Smithsonian Institution Press
- Rok vydania
- 1999
- Väzba
- pevná
- Počet strán
- 241
- ISBN10
- 1560988274
- ISBN13
- 9781560988274
- Série
- Štítky
- Náučná literatúra, Historické téma, Byznys, Biznis & Manažment, Ekonómia, USA, Sociálne dejiny, Hospodárske dejiny, Mikrohistória
- Hodnotenie
- 4,1 z 5
- Anotácia
- Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.