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Mass Media Research
An Introduction - Seventh Edition
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Viac o knihe
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
Nákup knihy
Mass Media Research, Joseph R. Dominick, Roger D. Wimmer
- Jazyk
- Rok vydania
- 2002
- Väzba
- (pevná)
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2,5
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- Titul
- Mass Media Research
- Podtitul
- An Introduction - Seventh Edition
- Jazyk
- anglicky
- Vydavateľ
- Wadsworth Publishing Company
- Rok vydania
- 2002
- Väzba
- pevná
- Počet strán
- 512
- ISBN10
- 0534562744
- ISBN13
- 9780534562748
- Série
- Kategórie
- Štítky
- Príručky a návody, Škola, Odborná literatúra, Lingvistika, Žurnalistika, Výskum, Média a mediálna komunikácia, Povinné čítanie, Priemysel, Masmédia
- Hodnotenie
- 2,5 z 5
- Anotácia
- Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.