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Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.
Nákup knihy
Kleppner's Advertising Procedure - Tenth Edition, Otto Kleppner, J. Thomas Russell, Glenn Verrill, W. Ronald Lane
- Jazyk
- Rok vydania
- 1987
- Väzba
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 1,99 €
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- Titul
- Kleppner's Advertising Procedure - Tenth Edition
- Jazyk
- anglicky
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1987
- Väzba
- pevná
- Počet strán
- 686
- ISBN10
- 0135164516
- ISBN13
- 9780135164518
- Série
- Štítky
- Byznys
- Anotácia
- Discusses the background and role of advertising; planning, creating, and managing advertising; and using television and radio as well as print media and direct mail.