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The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such * selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
Nákup knihy
Product Marketing for Technology Companies, Mark Butje
- Jazyk
- Rok vydania
- 2005
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Product Marketing for Technology Companies
- Jazyk
- anglicky
- Autori
- Mark Butje
- Vydavateľ
- Routledge
- Rok vydania
- 2005
- Väzba
- mäkká
- Počet strán
- 183
- ISBN10
- 0750659947
- ISBN13
- 9780750659949
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Ekonómia, Život, Marketing a PR, Rím
- Hodnotenie
- 3,9 z 5
- Anotácia
- The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such * selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.