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Viac o knihe
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
Nákup knihy
The Customer Differential, Melinda Nykamp
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Veľmi dobrá
- Cena
- 9,99 €
Platobné metódy
Nikto zatiaľ neohodnotil.