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This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
Nákup knihy
The Customer Differential, Melinda Nykamp
- Jazyk
- Rok vydania
- 2001
- Väzba
- (pevná)
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- Titul
- The Customer Differential
- Podtitul
- The Complete Guide to Implementing Customer Relationship Management
- Jazyk
- anglicky
- Autori
- Melinda Nykamp
- Vydavateľ
- AMACOM
- Rok vydania
- 2001
- Väzba
- pevná
- Počet strán
- 212
- ISBN10
- 081440622X
- ISBN13
- 9780814406229
- Série
- Kategórie
- Anotácia
- This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.