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Parametre
- 320 stránok
- 12 hodin čítania
Viac o knihe
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?
Nákup knihy
Brand Building on the Internet, Martin Lindstrøm, Tim Frank Andersen
- Jazyk
- Rok vydania
- 2000
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- Stav knihy
- Dobrá
- Cena
- 31,99 €
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- Titul
- Brand Building on the Internet
- Jazyk
- anglicky
- Vydavateľ
- Kogan Page
- Rok vydania
- 2000
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 0749433132
- ISBN13
- 9780749433130
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Počítače & Internet, Ekonómia, Marketing a PR, Internet
- Hodnotenie
- 5 z 5
- Anotácia
- Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?