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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Nákup knihy
Innovation Management and New Product Development, Paul C. Trottier
- Jazyk
- Rok vydania
- 2008
- Väzba
- (mäkká)
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- Titul
- Innovation Management and New Product Development
- Podtitul
- 4th Edition
- Jazyk
- anglicky
- Autori
- Paul C. Trottier
- Vydavateľ
- Pearson College Div
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 581
- ISBN10
- 0273713159
- ISBN13
- 9780273713159
- Série
- Štítky
- Učebnice, Byznys, Vysokoškolské učebnice, Inovácie
- Hodnotenie
- 3,4 z 5
- Anotácia
- This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.