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"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.
Nákup knihy
Brandscaping, Ann Handley, Andrew M. Davis, Lisa M. Beets
- Jazyk
- Rok vydania
- 2012
- Väzba
- (mäkká)
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- Titul
- Brandscaping
- Podtitul
- Unleashing the Power of Partnerships
- Jazyk
- anglicky
- Autori
- Ann Handley, Andrew M. Davis, Lisa M. Beets
- Vydavateľ
- Monumental Shift
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 276
- ISBN10
- 0983330786
- ISBN13
- 9780983330783
- Série
- Štítky
- Vysokoškolské učebnice
- Hodnotenie
- 4,1 z 5
- Anotácia
- "Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.