Miláčik čitateľov je práve vypredaný
Parametre
- 816 stránok
- 29 hodin čítania
Viac o knihe
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Nákup knihy
The Dryden Press Series in Marketing: Business Marketing Management, Michael D. Hutt, Thomas W. Speh
- Jazyk
- Rok vydania
- 1997
- product-detail.submit-box.info.binding
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- The Dryden Press Series in Marketing: Business Marketing Management
- Podtitul
- A Strategic View of Industrial and Organizational Markets - Sixth Edition
- Jazyk
- anglicky
- Autori
- Michael D. Hutt, Thomas W. Speh
- Vydavateľ
- South-Western College Pub
- Rok vydania
- 1997
- Väzba
- pevná
- Počet strán
- 816
- ISBN10
- 0030206332
- ISBN13
- 9780030206337
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Ekonómia, Marketing & Predaj, Manažment & HR
- Anotácia
- Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.