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Successful Customer Relationship Marketing

New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

Autori

This is essential reading for marketing, customer care and IT directors and for students.

Successful Customer Relationship Marketing, Bryan Foss, Merlin Stone

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Titul: Successful Customer Relationship Marketing
Podtitul: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
Jazyk: anglicky
Autori: Bryan Foss, Merlin Stone
Vydavateľ: Kogan Page Business Books
Rok vydania: 2001
Väzba: pevná
Počet strán: 448
ISBN10: 0749435798
ISBN13: 9780749435790
Série
Kategórie: Náučná literatúra Biznis & Manažment Manažment & HR
Náučná literatúra Biznis & Manažment Marketing & Predaj
Štítky: Byznys, Technológia
Anotácia: This is essential reading for marketing, customer care and IT directors and for students.