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Viac o knihe
Monograph on the public interest issues facing marketing management in the USA - includes theoretical considerations, social implications, ethics, environmental problems, marketing functions in the public sector, etc. References.
Nákup knihy
Social Aspects of Marketing, Frederick E. Webster Jr.
- Jazyk
- Rok vydania
- 1974
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- Titul
- Social Aspects of Marketing
- Jazyk
- anglicky
- Autori
- Frederick E. Webster Jr.
- Vydavateľ
- Prentice-Hall
- Rok vydania
- 1974
- Väzba
- mäkká
- Počet strán
- 128
- ISBN10
- 013815449X
- ISBN13
- 9780138154493
- Série
- Anotácia
- Monograph on the public interest issues facing marketing management in the USA - includes theoretical considerations, social implications, ethics, environmental problems, marketing functions in the public sector, etc. References.