Corporate Identity Manuals

Viac o knihe

This book is the first dedicated entirely to corporate identity manuals, emerging at a time when corporations increasingly recognize the need for such guidelines. The concept of corporate identification is relatively recent, with the first manual likely produced less than 20 years ago. Since then, hundreds, if not thousands, of companies have documented their standards for visual presentation in print. This work features the corporate identity manuals of thirteen diverse companies, presented closely to their original formats. While some manuals are extensive (nearly 100 pages) and others concise (four pages), each is highly functional. In a few instances, not every page could be included, such as corporate color swatches, due to the book's black-and-white reproduction. The selected companies, despite their differences, all exemplify well-crafted corporate identity manuals. Collectively, these thirteen examples serve as a practical textbook for readers on creating an exceptional corporate identity manual.