Industrial Organization

Viac o knihe

This upper-level undergraduate text introduces industrial organization theory, focusing on applications and nontechnical analyses of the legal system and antitrust laws. It adopts a modern approach without emphasizing the mathematical complexity found in many arguments, effectively bridging the gap between nontheoretical undergraduate texts and highly technical graduate-level works. Suitable for master's programs, it also serves as a guide for advanced graduate students. The treatment is rigorous and comprehensive, covering a wide range of models for various market structures, strategic marketing devices, compatibility and standards, advertising, and R&D, while simplifying complex concepts to retain essential intuition. The author first defines the key issues in industrial organization before developing the necessary tools to address fundamental questions. Starting with perfect competition, the text explores imperfectly competitive market structures, including various monopolies and competition forms. A notable feature is the final chapter, which connects different theories to specific industries. Key topics include market structure (monopoly, homogeneous and differentiated products), mergers and entry, research and development, economics of compatibility and standards, advertising, quality and durability, pricing and marketing tactics, management, compensation, information, price dispersion, search theory, and special ind