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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Nákup knihy
Retail Management, Barry Berman, Joel R. Evans
- Jazyk
- Rok vydania
- 2006
- Väzba
- (pevná)
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- Titul
- Retail Management
- Podtitul
- A Strategic Approach - Tenth Edition
- Jazyk
- anglicky
- Autori
- Barry Berman, Joel R. Evans
- Vydavateľ
- Pearson College Div
- Rok vydania
- 2006
- Väzba
- pevná
- Počet strán
- 682
- ISBN10
- 0131870165
- ISBN13
- 9780131870161
- Série
- Anotácia
- This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.