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This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.
Nákup knihy
Beyond Hype, Robert G. Eccles, Nitin Nohria, James D. Berkley
- Jazyk
- Rok vydania
- 1992
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- Cena
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Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Beyond Hype
- Jazyk
- anglicky
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 1992
- Väzba
- mäkká
- Počet strán
- 304
- ISBN10
- 0875845061
- ISBN13
- 9780875845067
- Série
- Anotácia
- This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.