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Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan.
Nákup knihy
Marketing Research Kit For Dummies, Michael R. Hyman, Jeremy J. Sierra
- Jazyk
- Rok vydania
- 2010
- Väzba
- (mäkká)
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- Titul
- Marketing Research Kit For Dummies
- Jazyk
- anglicky
- Autori
- Michael R. Hyman, Jeremy J. Sierra
- Vydavateľ
- John Wiley And Sons Ltd
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 392
- ISBN10
- 047052068X
- ISBN13
- 9780470520680
- Série
- Anotácia
- Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan.