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Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
Nákup knihy
Visual Research, Ian Noble, Russell Bestley
- Jazyk
- Rok vydania
- 2005
- Väzba
- (mäkká)
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- Titul
- Visual Research
- Podtitul
- An Introduction to Research Methodologies in Graphic Design
- Jazyk
- anglicky
- Autori
- Ian Noble, Russell Bestley
- Vydavateľ
- AVA Publishing
- Rok vydania
- 2005
- Väzba
- mäkká
- Počet strán
- 192
- ISBN10
- 2884790497
- ISBN13
- 9782884790499
- Série
- Anotácia
- Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.