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Parametre
- 224 stránok
- 8 hodin čítania
Viac o knihe
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Nákup knihy
CRM Unplugged, Philip Bligh, Douglas Turk, Michael E. Porter
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Veľmi dobrá
- Cena
- 4,79 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- CRM Unplugged
- Podtitul
- Releasing CRM's Strategic Value
- Jazyk
- anglicky
- Vydavateľ
- Wiley
- Rok vydania
- 2004
- Väzba
- pevná
- Počet strán
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Série
- Štítky
- Anotácia
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.