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CRM Unplugged
Releasing CRM's Strategic Value
Viac o knihe
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Nákup knihy
CRM Unplugged, Michael E Porter, Douglas Turk, Philip Bligh
- Jazyk
- Rok vydania
- 2004
- Väzba
- (pevná)
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- Titul
- CRM Unplugged
- Podtitul
- Releasing CRM's Strategic Value
- Jazyk
- anglicky
- Autori
- Michael E Porter, Douglas Turk, Philip Bligh
- Vydavateľ
- WILEY
- Rok vydania
- 2004
- Väzba
- pevná
- Počet strán
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Série
- Kategórie
- Štítky
- Byznys, Technológia
- Anotácia
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.