Presne táto pôjde do košíka
Parametre
- 614 stránok
- 22 hodin čítania
Viac o knihe
A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
Nákup knihy
Handbook of Consumer Behavior, Thomas S. Robertson, Harold H. Kassarjian
- Jazyk
- Rok vydania
- 1991
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškodená
- Cena
- 7,46 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Handbook of Consumer Behavior
- Jazyk
- anglicky
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1991
- Väzba
- pevná
- Počet strán
- 614
- ISBN10
- 0133727491
- ISBN13
- 9780133727494
- Série
- Štítky
- Anotácia
- A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.