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AN INSIDE LOOK AT THE GENIUS OF GE Bill Lane was Jack Welch's speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch's immense success as a leader was Welch's ability as a master communicator. Welch launched a communications revolution that took GE from a ponderous supertanker of a company, to what Welch called a high speed “cigarette boat” capable of radical moves and rapid learning from the best institutions in the world. Jacked Up gives you a front row seat to Welch's twenty-year campaign to transform GE. Lane's first-hand, fly-on-the-wall account reveals some of Welch's most vivid and exciting moments,
Nákup knihy
Jacked Up, Bill Lane
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (pevná),
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- Veľmi dobrá
- Cena
- 6,99 €
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- Titul
- Jacked Up
- Podtitul
- The Inside Story of How Jack Welch Talked GE into Becoming the World’s Greatest Company
- Jazyk
- anglicky
- Autori
- Bill Lane
- Vydavateľ
- McGraw-Hill Professional
- Rok vydania
- 2007
- Väzba
- pevná
- Počet strán
- 300
- ISBN10
- 0071544100
- ISBN13
- 9780071544108
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Ekonómia, USA, Biografia, Vedenie, Komunikácia
- Anotácia
- AN INSIDE LOOK AT THE GENIUS OF GE Bill Lane was Jack Welch's speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch's immense success as a leader was Welch's ability as a master communicator. Welch launched a communications revolution that took GE from a ponderous supertanker of a company, to what Welch called a high speed “cigarette boat” capable of radical moves and rapid learning from the best institutions in the world. Jacked Up gives you a front row seat to Welch's twenty-year campaign to transform GE. Lane's first-hand, fly-on-the-wall account reveals some of Welch's most vivid and exciting moments,