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Strategic Management Cases

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  • 576 stránok
  • 21 hodin čítania

Viac o knihe

This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.

Nákup knihy

Strategic Management Cases, Charles W. L. Hill, Gareth R. Jones

Jazyk
Rok vydania
2000
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Cena
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Titul
Strategic Management Cases
Jazyk
anglicky
Rok vydania
2000
Väzba
mäkká
Počet strán
576
ISBN10
0618071474
ISBN13
9780618071470
Série
Štítky
Anotácia
This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy.