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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Nákup knihy
Understanding Media Economics, Gillian Doyle
- Jazyk
- Rok vydania
- 2002
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- Titul
- Understanding Media Economics
- Jazyk
- anglicky
- Autori
- Gillian Doyle
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2002
- Väzba
- mäkká
- Počet strán
- 184
- ISBN10
- 076196875X
- ISBN13
- 9780761968757
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Ekonómia, Sociológia, Masmédia
- Anotácia
- Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.