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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Nákup knihy
From Marginal to Mainstream, Helen Edwards, Helen Chilton, Lynda Edwards
- Jazyk
- Rok vydania
- 2023
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- Cena
- 13,99 €
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- Titul
- From Marginal to Mainstream
- Jazyk
- anglicky
- Autori
- Helen Edwards, Helen Chilton, Lynda Edwards
- Vydavateľ
- Kogan Page Ltd
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 264
- ISBN10
- 1398604313
- ISBN13
- 9781398604315
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Ekonómia, Manažment & HR, Marketing a PR, Inovácie, Reklama a propagácia
- Anotácia
- Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.