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Parametre
- 264 stránok
- 10 hodin čítania
Viac o knihe
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Nákup knihy
From Marginal to Mainstream, Helen Edwards, Helen Chilton, Lynda Edwards
- Jazyk
- Rok vydania
- 2023
- Väzba
- (mäkká),
- Stav knihy
- Veľmi dobrá
- Cena
- 5,29 €
Nikto zatiaľ neohodnotil.
- Titul
- From Marginal to Mainstream
- Jazyk
- anglicky
- Autori
- Helen Edwards, Helen Chilton, Lynda Edwards
- Vydavateľ
- Kogan Page Ltd
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 264
- ISBN10
- 1398604313
- ISBN13
- 9781398604315
- Série
- Kategórie
- Štítky
- Byznys, Marketing a PR, Inovácie, Reklama a propagácia
- Anotácia
- Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.