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Parametre
- 983 stránok
- 35 hodin čítania
Viac o knihe
In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. This book starts from the premise that any firm, regardless of size, can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. The text examines the main issues facing companies that want to compete successfully in the global marketplace. It combines coverage of the relevant theories with a practical approach to the issues.
Nákup knihy
International Marketing, Hans Muhlbacher, Lee D. Dahringer, Helmuth Leihs
- Jazyk
- Rok vydania
- 1999
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- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 17,49 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- International Marketing
- Podtitul
- A Global Perspective - Second Edition
- Jazyk
- anglicky
- Vydavateľ
- Cengage Learning Business Press
- Rok vydania
- 1999
- Väzba
- mäkká
- Počet strán
- 983
- ISBN10
- 1861524560
- ISBN13
- 9781861524560
- Série
- Štítky
- Anotácia
- In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. This book starts from the premise that any firm, regardless of size, can compete globally. The challenge for today's manager is to identify and seize the opportunities most appropriate to their company. The text examines the main issues facing companies that want to compete successfully in the global marketplace. It combines coverage of the relevant theories with a practical approach to the issues.