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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Nákup knihy
Asian Brand Strategy (Revised and Updated), Martin Rolland
- Jazyk
- Rok vydania
- 2015
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- (pevná)
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- Titul
- Asian Brand Strategy (Revised and Updated)
- Podtitul
- Building and Sustaining Strong Global Brands in Asia
- Jazyk
- anglicky
- Autori
- Martin Rolland
- Vydavateľ
- Palgrave MacMillan
- Rok vydania
- 2015
- Väzba
- pevná
- Počet strán
- 339
- ISBN10
- 1137359161
- ISBN13
- 9781137359162
- Série
- Štítky
- Byznys, Ekonómia, Manažment & HR, Ázia, Vedenie, Marketing a PR, Dôvera, Vývoj, Stratégia
- Anotácia
- This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.