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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
Nákup knihy
Web Metrics, Jim Sterne
- Jazyk
- Rok vydania
- 2002
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- Titul
- Web Metrics
- Podtitul
- Proven Methods for Measuring Web Site Success
- Jazyk
- anglicky
- Autori
- Jim Sterne
- Vydavateľ
- John Wiley &Sons
- Rok vydania
- 2002
- Väzba
- mäkká
- Počet strán
- 356
- ISBN10
- 0471220728
- ISBN13
- 9780471220725
- Série
- Anotácia
- There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.