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Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: - save big dollars on ads - attract long-term customers and build trust - improve customer service - encourage customer referrals - help plan effective, low-cost marketing events - form alliances with other small businesses - use the Internet effectively - and more
Nákup knihy
Marketing Without Advertising, Salli Rasberry, Michael Phillips
- Jazyk
- Rok vydania
- 2005
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Marketing Without Advertising
- Podtitul
- Inspire Customers To Rave About Your Business & Create Lasting Success
- Jazyk
- anglicky
- Autori
- Salli Rasberry, Michael Phillips
- Vydavateľ
- NOLO
- Rok vydania
- 2005
- Väzba
- mäkká
- Počet strán
- 240
- ISBN10
- 1413301843
- ISBN13
- 9781413301847
- Série
- Štítky
- Náučná literatúra, Byznys
- Anotácia
- Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: - save big dollars on ads - attract long-term customers and build trust - improve customer service - encourage customer referrals - help plan effective, low-cost marketing events - form alliances with other small businesses - use the Internet effectively - and more