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This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
Nákup knihy
Marketing Mistakes and Successes, Robert F. Hartley
- Jazyk
- Rok vydania
- 2000
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Marketing Mistakes and Successes
- Jazyk
- anglicky
- Autori
- Robert F. Hartley
- Vydavateľ
- Wiley
- Rok vydania
- 2000
- Väzba
- mäkká
- Počet strán
- 368
- ISBN10
- 0471370606
- ISBN13
- 9780471370604
- Série
- Štítky
- Byznys, Ekonómia, Marketing a PR
- Anotácia
- This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.