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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Nákup knihy
Strategy As Action, Curtis M. Grimm
- Jazyk
- Rok vydania
- 2005
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- (pevná)
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- Titul
- Strategy As Action
- Podtitul
- Competitive Dynamics and Competitive Advantage
- Jazyk
- anglicky
- Autori
- Curtis M. Grimm
- Vydavateľ
- Oxford University Press
- Rok vydania
- 2005
- Väzba
- pevná
- Počet strán
- 288
- ISBN10
- 0195161440
- ISBN13
- 9780195161441
- Série
- Anotácia
- Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.