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For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Nákup knihy
Strategic Marketing, Todd A. Mooradian
- Jazyk
- Rok vydania
- 2013
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- (mäkká)
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- Titul
- Strategic Marketing
- Podtitul
- Pearson New International Edition
- Jazyk
- anglicky
- Autori
- Todd A. Mooradian
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 434
- ISBN10
- 1292020563
- ISBN13
- 9781292020563
- Série
- Štítky
- Ekonómia, Marketing a PR
- Anotácia
- For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.